Tips To Shop and Pay Wiser, Better This Year from Heart Evangelista and GCash

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In its pilot GCash Spotlight episode, GCash ushered in its new era of financial progress together with its newest ambassador, Heart Evangelista.

GCash, the Philippines’ top finance app and largest cashless ecosystem, continues to revolutionize personal finance for all Filipinos by inspiring wiser, better spending, saving, and investing habits.

According to Heart, GCash has become an integral part of her daily life, making shopping and saving “more fun and more sulit.” She adds, “I still love to express myself with the pieces I buy and invest in, but I've also been more financially smart, especially with how I shop. I'm looking for the best value for money and treat every purchase, no matter how small, as a smart investment.”

When asked about her top tips for managing finances while shopping, Heart emphasizes the importance of leveraging her "best way to pay” – GCash – and its products and features tailored to meet different needs and user preferences.

Heart Evangelista-Escudero and Boy Abunda talk about her most used GCash features during the GCash Spotlight event

1. Maximize convenience and access to deals when shopping online

As an avid online shopper who values a variety of options and seeks out the best deals, especially with her busy schedule, Heart maximizes her experience by gaining access to deals and discounts when she pays with GCash.

When users Pay Online with GCash, they can get access to special discounts and exclusive vouchers, all while ensuring security in their transactions, making it the ideal choice for discerning shoppers.

She shares, “I love buying things for my family, and of course that includes the treats and clothes of my furbabies, and many of the things I buy are readily available online so that helps me buy without any hassle. When I pay online with GCash, it’s simple, and it’s secure, so iwas sa online scams.”

2. Enjoy convenient in-store shopping by scanning to pay

Heart prioritizes convenience when it comes to payments, which is why she appreciates the simplicity of scanning QR codes through the GCash app at millions of merchants nationwide.

"Whether I'm dining out, grocery shopping, or indulging in retail therapy, it’s just so convenient to Scan-To-Pay with GCash, especially as I try to avoid bringing cash as much as possible," Heart explains.

3. Make shopping a fun, shared experience

Heart also enjoys shopping with GCash Express Send via Send Money, especially when shopping with Senator Chiz Escudero. As seen in her latest GCash film, they send each other “love” with shopping money, which adds an extra layer of enjoyment to their shopping experience.

“Whether it’s picking out items for each other or jointly deciding on purchases, I really enjoy a shared shopping experience,” Heart adds.

Through GCash Express Send, users can effortlessly send and receive money to other GCash users for free. Whether it's during the holiday season, on special occasions, or simply to express affection, Express Send via Send Money may be utilized to send “love” the way Heart does.

Heart shares how she uses GCash when shopping locally and abroad during the recent GCash Spotlight event.

4. Discover the best deals available

With GCash, users can unlock a world of opportunities for smart spending and exclusive offers, whether shopping in-store or online. Exciting deals await during the upcoming 3.3 sale, with GCash and its brand partners offering exclusive discounts and promos, including:

● Lazada

From March 1, users can collect exclusive GCash vouchers at the Voucher Center and enjoy P50 off with a minimum spend of Php 1,000.

● Lenovo

Users can get access to deals up to 38% off on all gadgets when they pay with GCash online and shop via Lenovo’s official website.

● Shein

New users can enjoy 20% off with a minimum spend of Php 799 by using the code 2024GC20 upon check out. Another 18% off is available for users who checkout a minimum spend of Php 1,299 when they use the code 2024GC18.

With GCash, it’s never too late to manifest your best life, and take your dreams and goals to the next level. Learn more about how to shop smarter and embrace the possibilities that financial progress brings by streaming the first episode of GCash Spotlight featuring Heart Evangelista here.

Miss Universe PH 2020 Rabiya Mateo’s most-awaited secret, REVEALED!

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In a world where beauty, elegance, and intelligence are celebrated, everything has to be perfect — an environment where a beauty queen thrives. Beauty queens have been known to promote positivity, women empowerment, confidence, and self-love across the world. Serving as an inspiration to the next generation to thrive even further in a world where perfection is to be achieved. This is what our Filipina beauty queens champion in embodying.

Bringing home the crown not only requires maintenance of the physique but also needs EXTRA care of their crowning glory. Our hair speaks for us day by day on a deeper level we don’t realize; defining every fiber of confidence with an artistically inclined purview as hair means the most to every woman. A good and healthy hair day is THAT instant confidence booster we need to conquer the world — or just to conquer our everyday. Taking good care of our hair is a self-care practice that we should not overlook. As much as we pay attention to our skincare, we should also not forget to take time to love and invest in our hair.

LifeStrong Marketing Inc.’s brand Hairfix is your complete Do-It-Yourself hair solution which caters to a wide range of products that address all of your hair needs from roots to tips. Hairfix lets you achieve your hair goals in the comfort of your own home; with a vision to make every Filipina embrace their beauty from within and to build confidence in their crowning glory.

Hairfix features hair essential categories such as the Hair Color which will push you to express yourself in a color that speaks for you, Hair Styling that can turn your hair from ordinary to extraordinary, Hair Care treating you from root to tip, and Hairfix Professional Line, the product line that will let you love your natural hair even more as it achieves perfection through professional care. Own the moment by honoring your crowning glory because it deserves nothing but the best.

(L-R:)Sparkle GMA Artist Center - Talent Manager Junalyn Navarro, Miss Universe Philippines 2020 Rabiya Mateo, Lifestrong Marketing Inc. COO Margaret Lee, and Lifestrong Marketing Inc. President Lance Lee)

Just like the NEWEST face of Hairfix Miss Universe Philippines 2020 Rabiya Mateo who takes care of her crowning glory at its finest. This beauty queen is an Ilongga who proudly represents her ethnicity to the universe and serves as an inspiration to many.

Rabiya Mateo’s one-of-a-kind personality consists of wit, charm, and beauty inside and out which makes her stand out among crowds. Her bravery in promoting cultural diversity, inclusivity, and positivity among women are some of the main reasons she’s the ideal choice as ambassadress of Lifestrong Hairfix.

Moreover, Rabiya also mentioned that her favorite among Hairfix Hair Colors is Permanent Silvery Ash, which reflects her personality and gives her the confidence she needs whenever facing everyday challenges.

And together with four Filipina beauties which includes Miss World Philippines 2021 Tracy Maureen Perez who came from Bisaya roots and fiercely conquered the world with her uniqueness among peers. She showed fondness using Hairfix’s Professional Line Collagen + Peptide variant as it helped her maintain the healthiness and thickness of her hair despite the heat and the styling that they go through.

Miss Eco Teen Philippines 2023 Francine Reyes captured not just the crown but also the hearts of people by showcasing what it takes to be a Kapampangan. As a beauty queen, using Hairfix’s Professional Line Protein + Vitamin C variant on a daily basis as it straightens and rules out all the tangles in her hair as she uses it on a daily basis.

Our reigning Reina Hispanoamericana Filipinas 2023 Michelle Arceo and Miss Elite 2022 First Runner-Up Shanon Tampon are both proud Kampampangan who impressed the world with their talent, intelligence and utmost beauty. Two of the things they love the most when it comes to taking care of their hair is the Hairfix Multiplex Serum– the vitamin complex that you need on a daily basis.

They are living proof that every Filipina is world-class and UNSTOPPABLE in every way.

Rabiya Mateo and the four beauty queens from different regions possess the attributes Hairfix has been looking for as the perfect representation of every woman in the country who continues to conquer the world with their sleek confidence and are here to serve as a reminder to take our crowning glory to the next level.

Hair plays a big factor in the pageantry world and in everyday life of a woman, not only is it our crowning glory but it’s where our own crowns sit and where our confidence comes from. Just like what Rabiya Mateo says, “I do believe my crowning glory gives me the confidence to conquer life.”

Let’s face it, good hair helps us face the world in a different view – fiercer, bolder, and with pride. No matter who you are, where you came from or whatever your achievements in life, your hair defines who you are and how you love yourself.

And as the new year begins, let’s unlock a new era of beauty from the roots. Captivating them with a sleek, smooth hair that transpires to the story we aspire to write this new chapter of Your Crown, Your Story.

Ready to wear your crowning glory?

For more information about Hairfix, follow HairfixPH on Instagram & Twitter and like Hairfix’s page on Facebook. You can also visit their website at Hairfix.com.ph and Lifestrong.com.ph.

Shopee launches 9.9 Super Shopping Day with Vice Ganda as new Brand Ambassador, partners with the League of Provinces to digitize MSMEs

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Shopee continues to bring joy to the Filipino community as it kicks off the highly-anticipated shopping season with more fun and entertainment for users, a wide assortment of unbeatable deals, and a commitment to digitize MSMEs across the nation through its partnership with the League of Provinces of the Philippines.

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This 9.9 Super Shopping Day, Shopee delivers more unbeatable deals, non-stop entertainment, and continuous support for local entrepreneurs across the country

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Shopee gives Filipinos plenty to look forward to as this year's 9.9 Super Shopping Day promises to be bigger, better, and more rewarding than ever.

Delivering unkabogable fun and joy as Vice Ganda joins the Shopee family

Keeping to its promise of giving users delightful shopping experiences, Shopee proudly welcomes the Unkabogable Star Vice Ganda as the newest brand ambassador. The multi-talented comedy icon will serve as the face of Shopee's campaigns and community initiatives, amplifying the platform's commitment to delivering happiness to its millions of users.

"We are thrilled to welcome Vice Ganda into the Shopee family," shared Vincent Lee, Head of Shopee Philippines. "Her infectious energy, effortless wit, and vibrant personality make her the perfect fit for Shopee. With her popularity among people across all ages and from all walks of life, we look forward to bringing joy and delight to even more Filipinos."

This 9.9 Super Shopping Day, users can expect a wealth of entertaining content from the It's Showtime host as she stars in a Shopee Live stream and its new TV commercial.

Helping MSMEs go digital in partnership with the League of Provinces

During the launch of Shopee's 9.9 Super Shopping Day, the e-commerce platform also announced a groundbreaking partnership with the League of Provinces of the Philippines. This strategic collaboration aims to support and accelerate the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) across the country, driving economic growth and inclusivity.

The League of Provinces of the Philippines (LPP), an organization that represents the country's 81 provinces, has long championed the cause of local development and empowerment. By joining forces with Shopee, LPP aims to harness the power of e-commerce to uplift the livelihoods of MSMEs, especially those in rural and remote areas.

Lee added, "Shopee has always been committed to empowering and supporting local businesses, and our partnership with the League of Provinces of the Philippines aligns perfectly with this mission. We believe that by working together, we can enable MSMEs in every corner of the country to thrive in the digital economy."

The partnership starts with the training and onboarding of entrepreneurs in Quirino province, led by LPP National Chairman and Quirino Governor Dakila Carlo "Dax" Cua. Shopee provided seller training workshops, educational resources, and onboarding support for sellers of Quirino-made products, such as coffee, chocolates, ginger and turmeric tea, as well as home decor.

Governor Dax Cua expressed his excitement and optimism, "Our provinces are rich with talent and unique products. This partnership with Shopee will help our local entrepreneurs connect with a wider market, learn valuable digital skills, and ultimately improve their livelihoods. We are also excited to give Shopee users access to the wealth of products the Philippines has to offer."

Introducing more entertainment with Shopee Live & unbelievable shopping delights

● 70% off on Shopee Live Buong Araw: Get ready for an all-day shopping spree with stunning 70% off Shopee Live-exclusive vouchers with no minimum spend, which can be used on livestream-exclusive deals from notable brands like L’Oreal and INSPI through Shopee Live, keeping the excitement alive from dawn till dusk and giving shoppers an extended opportunity to snag their favorite items at incredibly low prices. Users can also watch out for their favorite celebrities like Candy Pangilinan, Mariel Padilla, Dianne Medina and many more!

● Free Shipping Araw-Araw: This 9.9 Super Shopping Day, shoppers can enjoy free shipping on all their purchases with no minimum spending, making online shopping more accessible and affordable than ever.

● Fashion and Beauty Extravaganza: Dive into the world of fashion and beauty with a remarkable selection of brands like Unilever Beauty and Belo, and a wide assortment of fashion items priced at PHP 99 and below, allowing everyone to refresh their wardrobes and beauty routines without breaking the bank.

In addition to these enticing deals, users can expect to enjoy discounts from prominent fashion and brands like: Vice Cosmetics, Mikana, Shigetsu, INSPI, Penshoppe, OXGN, Regatta, Havaianas, BENCH, KEDS, and Crocs. They can also look forward to more exciting promos from tech brands such as vivo, GameXtreme, Aukey, Tecno, itel, Platinum Karaoke, and OPPO, as well as healthcare products from GSK.

Mark your calendars for a shopping experience like no other! Download the Shopee app from leading app stores and visit this link for more information about Shopee’s 9.9 Super Shopping Day.

https://vt.tiktok.com/ZSLGQxPoT/

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About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalize and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

IVO Water Purifier unveils Shaina Magdayao as its very first celebrity ambassador

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Shaina Magdayao

IVO Water Purifier, in celebration of its fifth anniversary, has partnered with dancer, model, and one of the country’s premiere actresses dubbed as ‘Empress of Drama’ Shaina Magdayao as its very first celebrity ambassador.

Launched last April 2018, IVO is very enthusiastic and proud to be having its very first celebrity ambassador after 5 years.

Not just a celebrity but Shaina also actively works with diverse NGO's and orphanages—such as her new Passion Project with Kythe Foundation, STRANDS OF HOPE, where she donated her hair in support of Pediatric Cancer Patients—as well as raising awareness and extending much-needed help to tragedy-stricken areas. 

Shaina  is also a health and fitness enthusiast, a self-proclaimed “OC,” and believes having "a place of everything and everything in its place" which is also what the IVO brand stands for.

Shaina Magdayao and Donna Yan, General Manager of Moduvi, Inc

“Shaina has an active lifestyle. She’s into yoga and wellness. She’s also very organized. PLUS she supports a list of diverse organizations. We believe Shaina is the perfect fit for our brand”, said Ms. Donna Yan, General Manager of Moduvi, Inc, the distributor of IVO Water Purifier. “We’ve recently celebrated IVO’s fifth year too and having Shaina as our first celebrity ambassador is perfect timing. Together with Shaina, IVO aims to inspire Filipinos to be more cautious in choosing and having safe and easily accessible drinking water at all times. IVO is able to provide millions of Filipino households with 99.99% bacteria-free drinking water straight from their kitchen faucets.”

IVO is a small and compact water purifier that uses an advanced hollow fiber membrane technology to filter drinking water. This is the same technology used in dialysis machines and artificial kidneys to purify blood. It has 0.1 micron filtration which guarantees that even the most microscopic contaminants like E.coli, salmonella, and amoeba wouldn’t pass through its filter.

IVO is from the makers of Torayvino™, the No.1 Faucet-mounted Water Purifier in Japan. It is manufactured by Toray Industries, a Japanese firm and a global industry leader in fibers and textiles, environment and engineering, and life sciences among others. The company provides carbon fiber composite materials for Boeing aircrafts and automobiles, essential components for textiles (Heattech and Airism) used by Uniqlo,

Ivan Manzo, IVO Product Manager ; Shaina Magdayao and Donna Yan, General Manager of Moduvi, Inc.

“IVO believes in sustainability and we also aim to reduce single-use plastics. One small IVO cartridge can provide up to 1,500L water—that’s actually equivalent to 79pcs. of 5-gallon water containers or 5,000pcs. of 300ml plastic water bottles. You won’t need to stock-up on unsightly, big, and heavy water containers nor dispose of a lot of plastic bottles. Plus it’s very affordable—a starter set (1 head unit + 1 cartridge) retails for PHP 1,980 while the refill cartridge is only PHP 1,380.” said IVO Product Manager Mr. Ivan Manzo. “IVO’s cartridge is also DOH-FDA, NSF, and JIS certified so you are assured to be getting 99.99% bacteria-free and safe drinking water, anytime, any day.”

IVO is owned and distributed by Moduvi, Inc. and is available nationwide at LazMall, ShopeeMall, IVO.PH, and select Mercrury Drug, Ace Hardware, True Value, AllHome, Anson’s, and Rustan’s branches. IVO will soon be available in GrabMart as well.

 

How Pia Wurtzbach Continues to Stay at her Best Self This Year

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Half way into 2023 and Pia Wurtzbach continues to win the year with her recent marriage with Jeremy Jauncey and being able to balance and conquer work, family duties, and health goals.

Pia has always been vocal about her health goals as one of her biggest focuses for the year, and achieving this not only involved improving her fitness track record to feel and look her best, but also maintaining a healthy diet so she can take on this journey that she is on.

Photo from Pia Wurtzbach | Instagram

As a health advocate, Pia always chooses food that’s best for her health. Her go-to is Century Tuna. Whether if it’s for a breakfast or a snack, Century Tuna boasts a good amount of protein and Omega 3 DHA - and it’s easy to prepare and mixes well for a variety of dishes.

Photo from Century Tuna

“I know how challenging it is for everyone to eat healthy because of many reasons. I always get so busy with my schedule and work. That is why having easy-to-make meals with Century Tuna has been the best option for me. I can simply make a quick post-gym snack, or come-up with a hearty meal for lunch or dinner,” shared Pia Wurtzbach.

Aside from maintaining her health, Pia has also prioritized her quality time with loved ones before she embarked on her new journey as a newlywed wife to her partner Jeremy Jauncey. She has always been family-centered. She treasures being a doting aunt to her niece Lara and nephew Logan and when she’s not training for a marathon, Pia always makes it a point to make the most out of her free time by bonding with her family.

Photo from Pia Wurtzbach | Instagram

Like Pia, achieving your healthy body goals can be easy with Century Tuna! For more easy ways to eat healthy, follow us at /CenturyTuna on Facebook or @centurytunasuperbods on Instagram for more updates. #QueenPiaForCenturyTuna

 

Multimedia Superstar Anne Curtis as Newest Brand Ambassador offers 11.11 Lazada’s Biggest Sale

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eCommerce pioneer Lazada is taking its 11.11 Biggest Sale to new heights with multimedia superstar Anne Curtis, who is headlining its mega sale happening from November 11 to 13, 2022. 

In Lazada’s latest campaign, Lazada’s newest brand ambassador, Anne, reveals how her favorite fashion and beauty Lazada finds on the platform inspire her to be her best self. The campaign also illustrates how Lazada, as an online shopping destination for lifestyle needs, enables shoppers to turn their passions into actions by giving them access to some of the best deals and the widest range of trendy products. And with the 11.11 Lazada’s Biggest Sale coming up, there is no better time to go all out.

With the help of Lazada, Anne as an actress, host, singer, model, and business owner is able to do it all. Beyond being one of the most adored and timeless celebrities in the country, Anne’s commitment to her craft, ability to constantly reinvent herself, and care for the Filipino community as a goodwill ambassador resonates with Lazada’s brand purpose of providing better opportunities and supporting consumers through its services and innovations.

“Anne Curtis is an inspiration to many of us. With the energy that Anne brings to the Lazada family, we are inspired to unlock more value for Filipinos— as a platform for sellers and brands to reach their customers, and buyers to turn their passions into actions, and for our ecosystem to uplift more lives,” says Lazada Philippines CEO Carlos Barrera.

With Lazada’s fast and free shipping, trendiest assortment, and branded LazFlash deals, shoppers can now go all out and bring their passions to life in no time. Exciting deals and offerings are yet to come; don’t miss out on Lazada’s updates in the coming days.

For more information about 11.11 Lazada’s Biggest Sale, visit Lazada, https://www.facebook.com/LazadaPhilippines, https://www.instagram.com/lazadaph/, and https://twitter.com/LazadaPH.

Mang Inasal supports Coco Martin’s Pasasalamat Tour

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Mang Inasal sponsored the first leg of Coco Martin's Pasasalamat Tour for a recently concluded, highly-popular TV series. The event was held at the Vista Mall Taguig Open Parking Grounds.

“Just like how Mang Inasal takes pride in having Coco Martin as our endorser since 2016, we also recognize how Coco's character in the series has become a source of inspiration among its viewers and even to our very own Mang Inasal customers for the past seven years," said Mang Inasal Business Unit Head Mike V. Castro.

Want more Mang Inasal exclusives NOW? Visit www.manginasal.com for the latest updates, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media! 

Check out the Mang Inasal Store Directory through this link: https://bit.ly/MangInasalBRANCHES.

Anne Curtis, Jane de Leon team up in Smart's new powerful campaign

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Smart Communications, Inc. ,  is the Best Mobile Network in the Philippines for the first half of 2022, according to Speedtest by Ookla.

Bannering the best customer experience that subscribers enjoy on the Smart network, multi-hyphenate star Anne Curtis and rising actress Jane de Leon have suited up as two powerful superheroes in Smart’s latest campaign video, revealing its groundbreaking “Best Mobile Network” recognition from Ookla®, the global leader in mobile and broadband network intelligence.

A first for a mobile operator in the Philippines, the “Best Mobile Network” award was given to Smart after winning Fastest Mobile Network and Best Mobile Coverage for Q1 to Q2 2022.

“We want to celebrate this milestone by putting together two of today's remarkable women—this generation’s Dyosa and Darna—in one campaign that shows just how Filipinos are empowered with the best mobile experience on the Smart network. Anne has been a long-time Smart user and endorser while Jane is excited to further explore the power of Smart. Like Anne and Jane, we want our customers to enjoy the same powerful experience,” said Francis E. Flores, SVP and Head of Consumer Wireless Business - Individual at Smart.

Powerful women in their own way

Indeed, as Anne and Jane power through obstacles in the action-packed video complete with dynamic effects and stunts, they assert: “When you have the power of the fastest speed, and when you have the power of the widest coverage, you get the best overall experience.”

According to Flores, although Anne and Jane are in different phases of their careers, both are powerful women in their own special way.

A Smart endorser for over 10 years now, Anne has seen Smart evolve through the years even as she established herself as one of the biggest local celebrities today and remains as the most followed Filipino celebrity on social media.

“I have been a loyal Smart subscriber for years, and it's because Smart has allowed me to do so much - it’s almost like having superpowers. I’ve always been so proud to be part of this family and even happier now that the brand that has empowered me all these years is today’s Best Mobile Network,” said Anne.

On the other hand, Jane is about to make her mark in showbiz as she becomes the iconic Filipino superhero Darna. Her journey in getting this life-changing role serves as an inspiration for everyone to power through challenges, according to Flores.

“I’m happy to be part of the Smart family. I can’t even begin to tell you guys how much this means to me because I’m so excited to endorse a network that really empowers me to do what I want,” said Jane.

Experience the Power of Smart

With Smart’s fastest speeds, subscribers can do and accomplish more – from connecting with loved ones in crystal-clear calls, sending important work and school files in seconds, sharing content on social media in real-time, to enjoying their favorite videos, music, and games seamlessly.

Smart’s widest coverage means subscribers can stay connected more – whether it’s from the comfort of their home or office, the commute to school or work, or outside the city for a well-deserved break.

The latest Ookla Speedtest Awards add to Smart’s recent string of citations that reinforce its network leadership. Last April, independent firm Opensignal declared Smart as the “operator to beat in the Philippines” as it dominated the Opensignal Mobile Experience Awards**, covering the essential aspects of service, especially speed and experience. These awards include Best Overall Experience for Video, Games, Voice App, and Download Speed across all technologies.

Non-Smart subscribers can experience the power of Smart without changing their number through Mobile Number Portability, a service that can be conveniently booked via https://smart.com.ph/Pages/mobilenumberportability and at Smart Stores nationwide. To know more about the Philippines’ Fastest and Best Network, visit www.smart.com.ph.

Home Credit announces Moira dela Torre as the official ambassador for Para sa Life campaign

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Home Credit ambassador Moira dela Torre believes Home Credit can help elevate Filipinos’ lives

Home Credit Philippines (HCPH), the country’s leading consumer finance company, introduced singer-songwriter Moira dela Torre as the brand’s ambassador for its “Para sa Life” campaign that aims to share a message of hope for a better life for Filipinos.

Moira, the most-streamed Filipina artist for bigness, performed the theme song “Para Sa Life” of Home Credit campaign video.

“I loved it. It was so special to me,” Moira said, pertaining to the song. “I’m glad that Home Credit gives me the opportunity to be their ambassador so I can give voice to that wonderful song to inspire more Filipinos,” she added.

The singer-songwriter behind the hit songs “Malaya,” “Tagpuan,” and many more believes that Home Credit’s new campaign can touch the hearts of millions of Filipinos.

“I really love that Home Credit allows us to have somebody to rely on. Back in college, I really wanted to buy a microwave for myself since I was living alone. But I knew that it was impossible for me to get one since I couldn’t afford it in cash,” Moira said laughing.

“Now, I love that Home Credit provides us the accessibility to purchase the things we need in life while giving us the flexibility in our payment terms. And I’m happy that someone out there, who I once was like, can now buy their microwave because of Home Credit,” Moira added.

This campaign of Home Credit aims to inspire more Filipinos, be it the young professionals, couples starting a family, and those who have already established their lives — to pursue their life’s dreams, Para sa Life.

Bringing Home Credit Closer, Relatable to Filipinos

Sheila Paul, HCPH’s Chief Marketing Officer, expressed her delight in the song being an inspiration to individuals who aspire financial stability.

“This new song of Home Credit encapsulates the brand’s promise of companionship through the use of our easily accessible and affordable financial products for our Filipino consumers. Also, the song relays that Home Credit is ideal for young families and starting individuals who aspire to establish their lifelong plans and helping them turn small dreams into reality,” she shared.

Homonym, an agency specializing in sonic branding and end-to-end music and audio marketing solutions, helped Home Credit’s “Para sa Life” campaign with an effective combination of sight and sounds.

“Marketing strategies have turned to visual messaging these past two years and now, marketers are on the lookout to explore other senses that can work. This is where Sonic Branding comes in. It is a strategic, purposeful and consistent use of sound and music in branding and marketing to shape perception and behavior,” said Homonym founder and chief executive Mike Constantino.

By using studies that provide insight into the music habits of Filipino consumers, Homonym was able to determine Home Credit’s brand essence and fine-tuned it with the preferences of the target market to produce a melody that portrays a positive vibe and the feeling of trust and respect.

“Sight targets the brain while sound targets emotions thus eliciting feelings. By creating that emotional connection with the brand’s own signature sound, it will create a long-lasting effect on the target audience and increase familiarity with the brand,” he added.

Paul believed that tapping Homonym in the campaign made Filipinos relate to the message Home Credit wanted to convey.

“As a reliable financial partner of Filipinos, Home Credit has a greater mission of helping its consumers better manage their finances and promote financial inclusion. With music as a huge part of our lives, we at Home Credit saw the value of building our sonic identity and communicating our messages through music to make more people relate to the message of hope and trust that we are trying to convey,” said Paul.

Check out the official music video of Moira dela Torre for Home Credit's "Para sa Life" campaign by visiting the brand's official Facebook and YouTube accounts.

UNIQLO Launches Roger Federer RF Graphic T-shirts

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Global apparel retailer UNIQLO today announces the launch of the RF graphic T-shirt featuring the RF logo, created by its Global Brand Ambassador Roger Federer, a mark long beloved by fans. Items will be available at select UNIQLO stores and through the uniqlo.com online store from Monday, June 27. These T-shirts are made in high-quality materials with a simple, refined design and are available in white and black.

These RF Graphic T-shirt are the second round of products featuring the RF logo, following the RF cap launched in December 2020. Roger Federer and the UNIQLO design team held extensive discussions to create a T-shirt that reflects Roger’s exacting standards, from the selection of the material to the design and silhouette produced when the shirt is worn. The shirt is made with high-quality Supima® cotton, designed with a pocket on the left-hand breast casually adorned with the RF mark. The shirt is available in white and black color variations to fit a wide variety of lifestyles.

Roger Federer commented: 

“The RF logo has always been important to me as a way to bring a sense of connection and community to my fans. In developing a product to follow the RF cap, we decided on a t-shirt for fans to wear in ways to suit their own lifestyle. I am so happy to be able to launch this RF graphic t-shirt with UNIQLO and hope that people around the world will enjoy wearing it.”

Product Details

Product name: RF Graphic T-shirt

Launch date: June 27, 2022 (Monday)

Price: Php 790.00

Sizes: S - XL

Colors: Two colors

Store availability: UNIQO Manila Global Flagship Store, UNIQLO SM Megamall and UNIQLO.COM online store

UNIQLO Roger Federer RF Collection Website

https://www.uniqlo.com/ph/en/special-feature/rf-collection

Pop-rock diva Gigi De Lana reveals her secret hopes and dreams

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If there’s one reward that Gigi De Lana would love to receive from all her hard work as the fastest-rising singer and musician today, it is certainly not something material.

“I’m very thankful for all the good things that have been happening to me lately, but that one thing that will make me be truly at my happiest is seeing my mom healthy and happy and live a longer life,” Gigi confided to the media in her online launch event as PLDT Home’s ambassador.

“My mom is battling stage 4 breast cancer, and she has been my inspiration and motivation to pursue my dreams.”

From being the frontwoman of viral YouTube cover band The Gigi Vibes, Gigi, at 26, is fast becoming local entertainment's next big star. She recently released her self-titled debut album under Star Music and made her feature film debut as Love Mae in Four Sisters before the Wedding in 2020.

Yet, Gigi considers being busy and swamped with work a blessing. She calls this career take-off the start of a fulfilled dream, one Mommy Imelda has long prayed for.

“My mother has a lot of dreams and hopes for me. I want to make at least some of them come true. And I want to prove to her that she has been right all along to believe in me even before anyone else ever did. She dreamed I’d make it big one day, be seen on huge billboards and all that,” Gigi revealed.

And so, Gigi’s role as PLDT Home ambassador was another welcome blessing for someone who’s built her career around fast, strong, and interactive connections online.

“So, imagine how happy she was when I told her the news that I am now a PLDT Home ambassador! It was a dream come true for both of us and it felt very rewarding,” Gigi added.

Having just successfully released her first single “Sakalam”, Gigi has never been busier, having just released her album a few months ago. She’s just thankful that on most days she can work from home with her band and spend quality time with her mom.

“You know, it’s not an exaggeration to say that the connection my mom and I share is as strong as PLDT Home’s internet service. We always try to connect online even when I’m away! She’s the sweetest! She makes it a point to support me by buying me clothes online and catching my band's next livestream! Thanks to PLDT Home,” she gushed. Gigi De Lana and the Gigi Vibes weekly YouTube live show is powered by PLDT Home Fiber’s lag-free and seamless internet connection.

Gigi wishes to spend more years with her mom. She prays that Mommy Imelda gets to see her fulfill all their dreams together, including singing for a teleserye, appearing on a billboard, and starting a family. She hopes to do more things with her—eating out, traveling, shopping, more traveling and shopping!

For now, Gigi sees to it she spends quality time with family no matter how busy her career gets. It’s one of her non-negotiables and one that allows her internal compass to always point to the true north. Because, for Gigi, having a successful career will always remain secondary to having a fulfilling life with her family.

“When I can’t balance my time with work and family, I feel like there’s an empty space inside of me. And I don’t want to feel that way. I wouldn’t trade being with her for anything in the world. I love her so much,” Gigi said.

Make every day rewarding with PLDT Home Rewards

Like Gigi who believes that spending quality time with her family at home is what makes every day rewarding, PLDT Home subscribers can make building the strongest connections at home even more rewarding with the PLDT Home Rewards program.

Join the PLDT Home Rewards Getaway Giveaway! Simply register for free via pldthome.info/caltexpldtrewards until June 30, 2022. And you’ll get a chance to win one (1) of five (25) Caltex StarCash Cards worth P20,000 each to gas up and more.

Once registered, start collecting Crystals for simply enrolling your account to electronic billing, signing up for upgrades, or paying your bills on-time and in-full. And now, earning from PLDT bills payments are made even easier as members can now earn 5x more Crystals monthly as PLDT Home Rewards now gives 1 Crystal for every P50 paid. Collect enough Crystals and get more amazing treats and perks including discount vouchers from dining and retail partners (such as The SM Store, Shopee, GrabFood and a whole lot more!) and bill credits for PLDT, Smart, Cignal, and Maynilad.

Learn more about PLDT Home Rewards and the Getaway Giveaway promo by visiting pldthome.com/rewards