Embrace change and find joy in uncertainties in Jollibee Studios’ “My Crush is A Cactus Killer”

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It goes without saying that change is the only constant thing in life. There are times when it brings people to difficult situations they need to overcome, but there are also moments when it leads them to the answers of their greatest whys. Either way, adapting to change can be an uncomfortable process — but the beautiful, empowering love that we find in the midst of it all is what makes the experience worthwhile.

On February 28, the country’s most loved fast-food chain, Jollibee is back again with a trilogy that portrays a love that is worth persevering. My Crush is A Cactus Killer, produced by Jollibee Studios, is a three-part series that follows the story of two people who found a joyful connection that carried them through the toughest times in their lives.

Directed by acclaimed Filipino film director, Sigrid Bernardo, My Crush is A Cactus Killer features up-and-coming artists Gigi de Lana and Raphael Balaccua.

The two will give life to the characters of Mandy (Gigi) and Mikey (Raphael) both of whom share a love for plants--a plantita and a plantito--but that is not the only thing they have in common: both have faced setbacks in their professional and personal lives due to the pandemic. As they try to put the pieces of their lives back together and weather through an uncertain situation, will a shared love of plants make them discover that love can make change easier?

“It’s a universal experience to go through a change, especially in the pandemic, but even though we say 'everyone goes through it', it doesn’t take away the fact that pain and loss is a difficult feeling,” said Arline Adeva, AVP and Head of Brand Communications, PR and Digital Marketing at Jollibee. “What we want to communicate through this new Jollibee Studios series is that hope and true joy could be found if we remain open to all the possibilities that these changes can lead us to.”

Through Jollibee Studios’ exclusive branded content for entertainment, it has captured the hearts of many people with true people and their real-life encounters at the heart of its stories.

Last December, Jollibee Studios released its first mid-length film which has garnered millions of views on the platform. Truly it’s a fitting testament to the Filipinos’ deep affinity with the Jollibee brand and its storytelling.

With My Crush is A Cactus Killer, the brand aims to spread hope, inspiration, and joy to people amid changing times.

Watch the latest and first-ever mini-series exclusively available on the Jollibee Studios YouTube channel.

Join Mandy (Gigi de Lana) and Mikey (Raphael Balaccua) on a journey towards letting love grow in Jollibee Studios’ three-part series, My Crush is a Cactus Killer. The series launches on February 28 only on the Jollibee Studios YouTube channel.

Watch Kwentong Jollibee’s latest Valentine series to find out what does love truly mean?

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What does love truly mean? This February, the award-winning and highly anticipated Kwentong Jollibee Valentine series is back to tug at everyone’s heartstrings, launching a new trio of special short films that show the different ways people experience love and discover its true meaning.

“It’s the sixth year of the Kwentong Jollibee Valentine series and what we always realize is that love comes in different forms and can be defined in myriad ways, unique from person to person. The stories were inspired by true-to-life experiences of real people in the pandemic, with unexpected twists that lead people into finding what love truly means for them,” said Jollibee AVP and Head of Brand PR, Engagement and Digital Marketing, Arline Adeva.

Directed by Antoinette Jadaone and JP Habac, the Kwentong Jollibee 2022 Valentines series tugs the heart of Filipinos with stories of finding real love.

“As in our past runs of Kwentong Jollibee, our goal is to celebrate the uniqueness of each love story and showcase the timeless lessons that can inspire and give hope to our viewers. All three episodes are anchored on powerful truths that surfaced during these challenging times when all kinds of relationships were somehow put to the test.” she added.

Pandemic or not, no Valentine’s Day is complete without a Kwentong Jollibee series. Last year’s viral triple treat—LDR, First Date, and Hero—showcased that strength can be found in love, especially one that is determined to make things work despite hardships. This year, Jollibee is at it again with a new trilogy that is sure to touch the hearts of audiences across generations.

Hold on to real love in the face of never-ending challenges with the Kwentong Jollibee “600 Days” Valentines episode.

600 Days, is love worth the trouble? —This is the question posed by Brian and Mina’s story which is, set to premiere on February 9 on the brand’s official Facebook page. The couple was first introduced in last year’s #LDR, which chronicled their struggles as the distance and pandemic kept them apart. They thought the worst is over, but as the pandemic progresses, new challenges keep rocking their relationship. Do they have what it takes to still make things work? Find out in this heartwarming sequel by the same director of Kwentong Jollibee LDR, Antoinette Jadaone.

Kwentong Jollibee’s “Dream Guy” is a swoon-worthy love story made for the K-drama fans.

Dream Guy, which will be released on February 13, tells the story of Kaye, a hallyu fan who dreams of having her own ultimate oppa love story. For her, meeting Jung feels like starring in her very own K-drama, but he might not be what she imagined him to be. This charming love story also helmed by Jadaone will surely delight the hearts of Korean love story fans.

Meet the different types of love through the stories of three girlkada members on 

Kwentong Jollibee’s “ILY”.

ILY, streaming on February 18, is a different kind of love story that will make young people realize all the more the value of the people they have in their lives. Directed by JP Habac (who also directed the recent blockbuster short film One True Pair The Movie), it’s the perfect short film to watch with your besties or even the whole family.

Kwentong Jollibee has released 36 short films since it was first introduced in 2017. Inspired by the genuine life experiences of the brand’s loyal customers, the episodes have truly resonated among Jollibee fans of all ages, marking more than 800 million views on Facebook and YouTube. And with the way the episodes thread together the universal experiences of pain, love, and loss, the storytelling is truly felt by people all over the world — leading Kwentong Jollibee to receive recognitions both locally and abroad.

Don’t miss the stories of love this Valentine’s season by catching all three #KwentongJollibee special shorts on Jollibee Studios YouTube channel and on Jollibee’s Facebook page.

A heartwarming video featuring Jollibee Chickenjoy will remind you why Christmas spent with family is always the best

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Christmas is in the air again, and that means families who are apart from each other for many reasons—whether it’s work in other countries, school in distant cities, or relatives from all over—are starting to plan to come home, reunite, and spend the holidays together once more.

Jollibee’s new online video features the heart-tugging stories of parents from various walks of life, preparing for the return of their children for the holidays with the help of the crispylicious and juicylicious Jollibee Chickenjoy.

The video reminds us that the greatest joy of parents during Christmas is the time spent with their children which is highlighted by the campaign message: “Ikaw ang joy nila ngayong Pasko. Ang sarap kapag nandito ka.”

Having all your loved ones back home together with buckets of irresistibly crispy, mouthwateringly juicy, and delicious Chickenjoy completes the family’s memorable Christmas celebration!

Get the family together and bond over a bucket of Chickenjoy, the country’s #1 fried chicken, this Christmas, available through dine-in, take-out, delivery, and drive-thru in all Jollibee stores nationwide.

For more info and updates on Jollibee, don’t forget to like Jollibee Philippines on Facebook (https://www.facebook.com/JollibeePhilippines/), subscribe to Jollibee Studios on YouTube (https://www.youtube.com/channel/UCyk1UBhROhDTgFzh6Ls-jRA), and follow @jollibee on Twitter and Instagram.

WATCH: Kwentong Jollibee “Garapon” celebrates grandparents’ selflessness ​

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Grandparents often play a vital role in the lives of their grandchildren. With a love that equals that of parents, they strive to give their apos (grandchildren) everything they can offer despite their frail health or limited resources.

This Grandparents’ Day, Jollibee celebrates the selflessness and unconditional love of lolos and lolas for their apos in “Garapon”, the newest video installment in the award-winning Kwentong Jollibee series.

Directed by Sheron Dayoc, “Garapon” narrates the story of how a grandmother sets aside any amount she can just to give her grandson something that would make him happy.

“For Filipinos, grandparents are the treasures of the family. While they may sometimes appear as strict, they give us exceptional love and guidance in such a way parents simply can’t. This is something that the younger generations can learn to appreciate from their lolos and lolas,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer and Jollibee Philippines Marketing Head.

The Kwentong Jollibee video follows how a 7-year-oldboy, Kyle, unravels the constant wonders his Lola Natydoes as they spend their days together, discovering the reason behind his lola’s selfless behavior.

Catch the “Garapon” Kwentong Jollibee episode on Jollibee Studios’ official YouTube channel athttps://youtu.be/J8AoJjoBlx8.

On September 7 and 8, grandparents and their apos are in for a treat as they can avail of a free Palabok for every 6-pc Chickenjoy Bucket they buy at any Jollibee store, to help families celebrate Grandparents’ Day even more with their all-time favorite langhap-sarap meals. Promo is available for dine-in, take-out, drive-thru, and delivery.

SPOTTED #KwentongJollibee 2018 Valentine Series

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SPOTTED: In celebration of the loveliest day of the year, the stars of the #KwentongJollibee 2018 Valentine Series take over selected Jollibee branches to surprise the customers with red roses! 

Gracing Jollibee Mendiola, The One Grand Espana and Strata 2000 today are Enrico Cuenco from “Homecoming”, Kyle Anda from “Signs” and Elora Españo and Abdulaziz Rustamov from “Status”.

Believe in the power of love with new #KwentongJollibee2018 Valentine Series

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Indeed no greater power than the power of love! 

The now viral #KwentongJollibee2018 Valentine Series videos have once again captured the hearts of many and took the internet by storm, with 4.5M views for “Homecoming,” 9.2M views for “Signs,” and 4.2M for “Status.” 

The three new Kwentong Jollibee episodes aim to impart valuable love lessons through beautifully told stories anchored on powerful truths on love.

With an awesome and exciting experience this Monday, February 6 as I attended an exclusive screening and meet & greet with the entire cast and directors at the Ayala Malls The 30^th, the media got a closer and more meaningful look at the love stories that inspired this year’s batch of #KwentongJollibee2018 Valentine videos which encourages people to believe in the power of love. 

The super talented cast, some are first timer actors/actress in a viral short video and director of each video shared wonderful insights and hugot lines that inspired them to bring the stories and characters to life on the digital screen.  

Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores said, “Every Valentine’s Day, the brand wants everyone to embrace and feel love with real-life stories from #KwentongJollibee. And this year, the Valentine series returns with episodes that celebrate the power of love in different ways.”

Believing in the power of love

Following last year’s favorite “Crush”, “Homecoming” tells the story of Gilbert and Ruth, and proves how never giving up can lead to a lifetime of bliss and love.  Directed once again by Joel Ruiz, it follows the couple on the night of their college reunion as they reminisce about how love blossomed between them through sweet gestures and kilig love notes on their favorite Jollibee Cheesy Yumburger. 

“Signs” explores the life of Star, a hopeless romantic who believes that signs will help her find her true love. Directed by blockbuster movie director Ted Boborol, the story takes viewers to a romantic journey as the universe seemed to align and point to Star’s classmate, Mark. It then unravels to a pleasantly romantic twist as Star realizes that while the signs have been wrong, true love eventually found her in the person of her friend Joms. 

Director Ianco dela Cruz also returns with an inspiring tale that shows how love is always present with people who truly care for you. “Status” follows Kat and her journey to realization that the true love she was looking for has been with her family all along. 

Netizens took to Facebook and Twitter to express their feelings: 

One user said of “Homecoming,” “Do not settle for someone because of his physical attributes or his financial status. Fall for someone who never gets tired of saving you from your own chaos.” 

A comment from the “Signs” episode said “Ang galing naman! Ang tagal ko nang hindi kinikilig ah, ngayon na lang ulit. Relate much ako dun sa mga signs. Kudos, Jollibee!”

“This kind of love is the purest of all. Kaya ‘di natin kelangan maghanap ng true love. It will come at the right time, in the right place, unexpectedly” posted another netizen.

Watch and share the three #KwentongJollibee shorts on Jollibee’s YouTube channel (https://www.youtube.com/user/jollibeedigital1) or on Jollibee’s Facebook page (https://www.facebook.com/JollibeePhilippines).

14/29 JolliSerye: Jollibee’s first-of-its-kind web series depicts funny Petsa de Peligro survival tales of young working Pinoys

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Jollibee introducing a first-of-its kind digital sitcom that depicts funny and relatable situations that Pinoys experience during Petsa de Peligro—or that time of the month when one tries to survive on a limited budget days before payday.

Proving to be a formidable digital leader with viral campaigns to show for it, Philippines’ number one fast-food brand, Jollibee does it again by presenting 14/29 JolliSerye.

The Jollibee team, cast and the creative team of 14/29 JolliSeyre pose for a picture during the media launch on November 9 held at the Whitespace, Makati City.

(From L-R,Top-Bottom) Gerlie Hemilo (cast),Jollibee Brand PR and Engagement Specialist Celina Tan, Jollibee Brand PR and Engagement Manager Cat Triviño, Justine Peña (cast), Arielle Roces (cast), Director Carlo Directo, Jollibee Global CMO and PH head of Marketing Francis Flores, Joefer Mijares of Publicis JimenezBasic, Igie Soriano of Publicis Jimenez Basic, Jollibee Brand Communication and PR Director Arline Adeva, Jollibee Corporate Management Associate Jed Calleja, Jollibee Brand Manager for Burger Steak Katrina Silvoza, Jollibee Core Category Marketing Direcotr Mari Aldecoa, Almira Joverto (cast), Aldrin Angeles (cast), Bryan Mendoza (cast), Thea Yrastorza (cast), Cesar Batistis (cast), Lucas Luchico of Publicis JimenezBasic.

The title of the web series is inspired by the two most Petsa de Peligro days—the 14th and 29th of the month or the day before actual sweldo comes in.

The Petsa de Peligro JolliSerye is conceptualized and executed by Publicis JimenezBasic.

The cast and creative team of 14/29 Petsa de Peligro JolliSerye talk about their experience on the set and the message the serye aims to deliver to the viewers.

The JolliSerye’s pilot episode introduced the different characters consisting of six main officemates and three other staff members who work in a printing house and what Petsa de Peligro is to them. Get ready to laugh with the crazy antics of the cast and special guests or even pick up a hack or two on how each of them creatively survives Petsa de Peligro!

The succeeding episodes will walk you through the different survival dramas and stories of each character. Each character brings to life common office stereotypes that make their antics even more humorously relatable. Cast members include:

The 14/29 Petsa de Peligro JolliSerye cast members and Jollibee pose for a group after the launch program.

Bryan Mendoza as Pare, the “Diskarte Dude” ng Sales

Charlon Untalan as Jiro, the “Eat Guy” ng I.T.

Aldrin Angeles as James, Mr. Pogi ng Marketing

Justine Pena as Nina, the “Kikay-Diva” ng Accounting

Thea Yrastorza as Alex, the “Hugot Girl” ng Art Dept.

Arielle Roces as Queenie, H.R. Royalty

Almira Joverto as Terry, the Secretary/Businesswoman

Gerlie Hemilo as Ate Flor, the Janitress

Cesar Batistis as Manong Gardo, the English-speaking Guard

Charlon Untalan as Jiro, the “Eat Guy” ng I.T.

Justine Pena as Nina, the “Kikay-Diva” ng Accounting

Aldrin Angeles as James, Mr. Pogi ng Marketing

Thea Yrastorza as Alex, the “Hugot Girl” ng Art Dept.

Arielle Roces as Queenie, H.R. Royalty

Bryan Mendoza as Pare, the “Diskarte Dude” ng Sales

Cesar Batistis as Manong Gardo, the English-speaking Guard; Almira Joverto as Terry, the Secretary/Businesswoman and Gerlie Hemilo as Ate Flor, the Janitress

Catch the exciting JolliSerye episodes every 14th and 29th of the month throughout the rest of 2017 in the official Jollibee Facebook page.

Jollibee Core Category Marketing Director Mari Aldeco talks about how one can still enjoy a delicious and satisfying meal with the JolliSavers during Petsa de Peligro.

“We have found a way to share the Petsa de Peligro diskarte of working Pinoys through our new web series. May this make people laugh, stay positive and tap into their creativity to hurdle those budget-challenged days. On Petsa de Peligro days, Filipinos are able to enjoy great tasting food without spending so much with the JolliSavers,”  said Mari Aldecoa, Jollibee Core Category Marketing Director.

For only P50.00* or less, one can always count on JolliSavers’ Sulit-Sarap meals even when it’s not payday yet! Enjoy bestsellers such as the extra beefy, extra cheesy Jolly Hotdog (P50); the cheesiest, meatiest sweet-sarap Jolly Spaghetti (P50); the doble-linamnam Burger Steak (P50) and the 100% beefy langhap-sarap Yum Burger (P30). 

JolliSavers is available for dine-in, take-out, delivery, and drive-thru transactions in all Jollibee stores nationwide.

For more information on the Philippines’ number one fast-food brand, like Jollibee Philippines on Facebook, or follow @Jollibee on Twitter and Instagram.

* Prices may vary across different locations.

Jollibee and Friends hit the concert stage with the Jolly Musical Band

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Jollibee makes kids’ playtime more exciting with fun music from the Jolly Musical Band that comes with every Jolly Kiddie Meal.

Kids can enjoy jamming with Jollibee and Friends by simply collecting and connecting the toys to form the stage, assemble the band, and see performance-ready Jollibee, Hetty, Popo, Twirlie, and Yum with their instruments.

Simply push each of the collectibles to the left or to the right to see some of their awesome concert moves. See and hear Jollibee sway and sing sweet melodies while Hetty dances and shakes her maracas. Watch as Popo strums the strings of his guitar and Twirlie hits the ivories on her piano, all while Yum adds some cool percussion with his beat box.

Get the Jolly Musical Band toys with every purchase of a Jolly Kiddie Meal. For a Yumburger Meal at P90, a Jolly Spaghetti Meal at P95, or a Chickenjoy Meal at P122, kids can get these great toys all with their own Jolly Joy Box.

Promo runs from October 1 to November 15, 2017. Visit the nearest Jollibee branch and complete the Jolly Kiddie Meal Jolly Musical Band!

Kwentong Jollibee “Kahera” named adobo magazine’s 2016 Ad of the Year

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(From left): Jollibee Corporate PR and Events Manager Dennis Reyes, McCann Worldgroup Philippines Account Manager Tonee Lacson, Associate Creative Director Bong Legaspi, Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores, McCann Worldgroup Philippines Associate Managing Partner Mitzie Nacianceno, Jollibee Brand Communications and PR Director Arline Adeva, McCann Worldgroup Philippines Creative Director Xzenia Cruz, Jollibee Brand PR and Engagement Manager Cat Triviño, and McCann Worldgroup Philippines Business Group Director Adi Culalic with their adobo trophies given during the Mad About Awards event for #KwentongJollibee “Kahera”.

Kwentong Jollibee’s “Kahera,” the Grandparents’ Day campaign of the country’s number one fastfood chain, was recently adjudged the 2016 Ad of the Year (AOY) by adobo magazine. The Ad of the Year awards showcases the most celebrated advertising work created in the past year, with the top three winners chosen from among adobo magazine’s top monthly picks via poll.

Kahera, directed by Ianco dela Cruz, is part of the successful #KwentongJollibee series co-created with McCann World Group Philippines. It features the story of a Jollibee cashier who gets her daily dose of constructive and stern criticism from one of the store’s regulars, who turns out to be her very supportive grandmother.

With over 9 million views on Facebook and YouTube to date, the digital ad has continued to receive recognitions from award-giving bodies in the industry.

Besides bagging the AOY honor, Kahera also won adobo magazine’s Ad of the Month Award for September 2016. Earlier this year, the video was also recognized by Google PH as one of its top 10 most viewed ads, entering the YouTube Leaderboard for the second half of 2016.

“We are honored to be recognized by adobo magazine, this time for top notch creativity embedded in our heart-warming video. This validates Kwentong Jollibee’s thrust of showcasing unique Filipino relationships through masterful storytelling.” - Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores says of the brand’s most recent win.

The video was also part of the Jollibee Grandparents’ Day campaign which won a Quill Award of Excellence from the International Association of Business Communicators, and a Silver Anvil award from the Public Relations Society of the Philippines.

"Powers" ! New Kwentong Jollibee for Father’s Day puts the spotlight on ‘Super dads’

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In the eyes of children, their fathers are their first superheroes. This Father’s Day, Jollibee showcases this powerful truth in “Powers”, the latest addition to their hit Kwentong Jollibee series.

“We look-up to our fathers as superheroes because – though it may be unknown to them - they display amazing prowess and strength as they go about fulfilling their duties to their family,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer and PH Marketing Head.

“In ‘Powers’, we teamed up again with our creative agency McCann Worldgroup Philippines in showcasing this super characteristic in a playful, creative manner by taking on a child’s perspective wherein dads are regarded as real-life superheroes. Our latest short film is our special tribute to all the fathers who take care and provide for their families to the best of their abilities,” shared Jollibee Brand Communications and PR Director Arline Adeva.

Watch the video here:

Directed by Filipino-Canadian filmmaker, Edber Mamisao, “Powers” tells the story of a young boy named Angelo who is mighty proud of his Dad whom we openly regard as his “Superhero’. In true Kwentong Jollibee fashion, the story takes an unexpected turn as it reveals the humble occupation of Angelo’s father that didn’t affect at all Angelo’s love, admiration and respect for him.

Mamisao’s video treatment also greatly contributed to the playful and fun superhero vibe of “Powers”. With an epic music score and cinematography treatment as seen in some of today’s trending superhero blockbuster movies plus clever and imaginative execution, “Powers” displays a fun yet equally heart-tugging side of the much-loved Kwentong Jollibee videos.

“Powers” simply, efficiently reminds us of the extraordinary love every father or father figure have for their children, making any son and daughter appreciate them as their number one real-life superhero. This Father’s Day, let “Powers” help us tap into our own super capabilities of giving thanks to the big man, our ultimate idol, our very own tatay.

Catch and share the powerful Kwentong Jollibee episode on Jollibee’s official Facebook page at https://www.facebook.com/JollibeePhilippines/videos/1468065766572978/ and make Father’s Day super special and extra meaningful for all our superdads.

Happy Father's Day ! 

LOOK: The #KwentongJollibee best friend finally discovers Perfect Pair

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Remember Jollibee’s phenomenally viral #KwentongJollibee commercials from Valentine’s Day this year? Out of those three simultaneously released commercials that broke the Internet, “Vow” caught the most attention of Filipino netizens because of its timely tackling of unrequited love.

“Vow” highlights the unrequited, unconditional love shown by an admirable man, who truly puts “best” in “best friend.” (Directed by Ianco dela Cruz)

Many related to the male best friend, who continues to love without expecting something in return. The commercial won the hearts of Pinoys by illustrating the many forms that love can take over the years. There were hundreds, if not thousands, of netizens wishing for happiness for the best friend who chose not to stand in the way of his beloved’s joy.

Last May 7, 2017 Jollibee released a follow-up to this heartwarming story, with the best friend (played by MJ Tam) finally finding his Perfect Pair where he met his first love: Jollibee. 

The video shows MJ enjoying the country’s best-tasting Chickenjoy perfectly paired with his favorite sides. Jollibee now serves up its crispylicious, juicylicious Chickenjoy with rice, drinks, and a range of sides and dessert options to complete that unforgettably joyful meal experience we all love—with the Chickenjoy 99 Perfect Pairs.

“The 99 Perfect Pairs definitely takes that delightful Chickenjoy experience we all know and love to the next level,” said Kent Mariano, Jollibee Philippines Assistant Vice President for Marketing. “There are now five ways to enjoy the Chickenjoy meal with different delicious sides, perfect for changing up flavors every day!”

For only P99.00*, diners can enjoy their favorite Chickenjoy Value Meal with Jolly Crispy Fries, Creamy Macaroni Soup, Mashed Potato, Buttered Corn, or a Mini Sundae.

“For a very affordable price, customers can now discover their perfect pairing of meals,” added Mariano. “And who knows, just like in our latest commercial, you might find your one Perfect Pair in Jollibee!”

The Chickenjoy 99 Perfect Pairs are available in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru transactions.

Foreign vloggers react to #KwentongJollibee Valentine series

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Since their release, the KwentongJollibee Valentine viral videos - “Vow”, “Crush”, and “Date” - that celebrate the different forms of love and the joy that comes with it, have gotten millions of people in tears, feeling hurt, heartbroken, confused, hopeful, and happy. But the stories have also broken the internet, as it spread like wildfire, with viewers, not only Filipinos, expressing and sharing their reactions online.

Even foreign YouTube vloggers (video bloggers) couldn’t escape the phenomenal reach of Jollibee’s viral shorts. When vlogger-couple HugKnucklesTV and HottSamn! reviewed the digital commercials, both were clearly moved by each story.

“I got goose bumps and it like crushed me,” said HugKnucklesTV who got emotional upon watching “Vow”, while HottSamn! was in tears as she felt upset.

Watching “Crush” also got the vloggers cheering, as they hoped for a happier ending. “I’m so happy he got the girl in this one,” said HugKnucklesTV, while HottSamn! who did not see the twist coming, had tears of joy for the heroes of the love story. Both also poked fun on the burger gesture and mentioned that they will be completely okay with that in real life.After watching “Date”, the couple was visibly shocked by the heart-wrenching twist. “This is the first reaction (video) that I’ve done that has elicited tears,” admitted HugKnucklesTV.

Other reaction videos released by YouTube vloggers also captured the emotions evoked by the three Kwentong Jollibee commercials. Josh Dove, who was clearly clueless on what he was about to watch, clearly felt confused and lost upon seeing “Vow”, while “Date” caught him off guard. “That last video (Date) hit me with the feels and I was not expecting it.”

For Swedish vlogger, Petra Reacts, despite ending up in tears, she regarded the videos as “beautiful but sad”, ultimately commending Jollibee for its smart, emotional approach. “It was such a brilliant idea for a commercial. Making people feel something,” she said. On the other hand, vlogger Terrence Jr. walked out after watching “Vow”, as he was deeply affected by the story’s twist. “That’s life. Sometimes the person you’re meant to be with just doesn’t go your way,” he added.

Despite the mixed reactions, the vloggers gave a nod to Jollibee as they never expected to watch something as touching from a restaurant commercial, let alone a Filipino fast-food retail brand. “It was great and whoever is in charge of their marketing is next level,” said HugKnucklesTV, while Petra Reacts acknowledged Jollibee as “a very smart company because this is rare.”

In a similar manner, a high school teacher in the United States also recorded his students’ reaction upon watching “Vow”. And when the twist came, the students’ reactions were just as how first-time viewers responded—shocked, in-denial, and hurt. But in the end, they all realized that what matters is the joy that is felt during the special moments of love.

Indeed, true stories of love are part of the many formulas that could instantly trigger an overwhelming flow of emotions, especially for many Filipinos. For people abroad, just as how HugKnuckle described one story as something that “came out of nowhere”, the series is also testament on how impactful a Filipino brand could be, not only as a fast-food chain that serves-up alanghap-sarap taste of home, but also for the heartwarming messages it communicates with its consumers.

On Facebook and YouTube combined,“Vow” has about 14.6 million views, “Crush” with about 13.7 million, while “Date” has more than 10.2 million. All three commercials have also trended worldwide, even on World Pizza Day, with “Vow” and “Date” becoming the number one trending videos on YouTube since their release.

Watch and share the three #KwentongJollibee shorts on Jollibee’sYouTube channel (https://www.youtube.com/user/jollibeedigital1) or on Jollibee’s Facebook page (https://www.facebook.com/JollibeePhilippines). You may also follow Jollibee on Twitter and Instagram at @jollibee.

Jollibee celebrates the joy of love with new #KwentongJollibee Valentine series

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The country’s number one and beloved fast-food chain, Jollibee always inspire people to showcase some of the countless love stories that Pinoys have experienced through Kwentong Jollibee series. 

Jollibee has launched three new videos under its highly successful and much raved about #KwentongJollibee series in time for Valentine’s Day. 

One of the happy, inspired, and teary-eyed during in a special exclusive screening at the Ayala Malls The 30th,  I, with the media people,  got to see firsthand the latest batch of #KwentongJollibee videos that were inspired by true and heartwarming stories of love.

The complete cast of the Kwentong Jollibee Valentine series was also present to make the media preview even more special. 

“For nearly four decades now, Jollibee has been a part of Filipinos’ lives, witnessing the most touching of their life stories,” said Francis Flores, Jollibee’s Global Brand Chief Marketing Officer and Jollibee Philippines Marketing head. “Through these new episodes of #KwentongJollibee, the brand recognizes love in all its forms, as an icon which celebrates the joy that is present in each shared special moment.”

Jollibee stories from the heart

“Vow” 

In what could be the most relatable case of unrequited, unconditional love, “Vow” pays homage to people who continue to love, without expecting anything in return. Directed by Ianco dela Cruz (who helmed all previous Kwentong Jollibee materials), it tells the story of a man who fell deeply in love with “the one” from the time he first saw her at a Jollibee store. But fate led them to a different path, and the story perfectly captures how love can take on a different form and still prevail in the end.

“Date”

The second story “Date” explores the grim realities of life and love, yet brings to light the beautiful gift of endless love. Directed by Pepe Diokno, it showed how a young boy took the effort to arrange a surprise Valentine’s dinner for his mother following his father’s instructions to the letter. The son manages to set up the perfect date with his mom, complete with her Jollibee favorites. The mom was overwhelmed when the son shows her a video recording, which revealed that the Valentine’s date was yet another proof of her husband’s eternal love for her. 

“Crush”

“Crush” is directed by Joel Ruiz and appeals to all the hopeless romantics in us. It is a feel-good and charming tale of a young college boy who’s head-over-heels in love with his schoolmate and who chooses to express his feelings by leaving her with anonymous cheerful notes with her favorite Jollibee burger. Decades later, a homecoming event sees the boy, now an elderly man, making the same romantic gesture for the love of his life. 

Three of the brand’s previous #KwentongJollibee videos (Almusal, Entrance Exam and Mama’s Girl) were among the campaigns recognized in the 2016 Araw Values Awards. Jollibee’s viral Grandparents Day video ‘Kahera’ meanwhile made it to Google Asia Pacific’s YouTube Leaderboard last September 2016 as among the most watched videos in the region -- the only campaign from the Philippines to make it to the list.

Through the years, Jollibee has witnessed many kinds of stories unfold, develop, and flourish in all its stores across the country. This Valentine’s season, Jollibee and its new #KwentongJollibee series invites you to celebrate love and savor the joys that come with the special shared moments. 

Watch and share the three #KwentongJollibee shorts on Jollibee’s YouTube channel (https://www.youtube.com/user/jollibeedigital1) or on Jollibee’s Facebook page (https://www.facebook.com/JollibeePhilippines).